Voot : Multiplatform Entertainment Product for Viacom India
Voot is one of India's first video streaming products by Viacom 18. It provides video content from many popular channels such as Colors, MTV, VH1, and Comedy Central, and curates them under a single branded experience. The product was originally created as a mobile application available on iOS and Android, and evolved into a responsive web product.
The key interaction feature of the product is called "Shout". Users can apply sentiments, called "Shouts" to content by selecting one of the six branded expressions. Top sentiments are displayed on content and top Shout users are featured as micro celebrities throughout the product.
The experience also has a dedicated kids mode with an unique interaction feature where kids can discover new content by shaking the device.