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Voot : Multiplatform Entertainment Product for Viacom India


Voot – Video Streaming Product

Upon the release of a stronger nationwide broadband in India, Viacom 18 tasked the team at A Different Engine to create one of India's first video streaming products that aggregates video content from many popular channels such as Colors, MTV, VH1, and Comedy Central, and curates them under a single branded experience.

The product was originally created as a mobile application available on iOS and Android, and evolved into a responsive web product and Android TV experience, becoming one of the most beloved multi-platform entertainment products in India. The name Voot, an Indian expression of excitement and joy, was given to the product to celebrate the vibrant and festive culture and audience. The mobile app was awarded Best Apps of the Year 2016 on Google Play, India.

I helped create branding, shaped the visual design system, crafted the interfaces, and helped establish unique interaction models for the product.

 

Role
Branding
Visual Design
Interaction Design

Client
Viacom 18 India

Agency
A Different Engine

Team
Jason LaFrenais
Rich Foster

 
 
 


Establishing a vibrant and festive brand voice that is relevant to the audience

 
 
 
 


Empowering the mobile-first audience with a robust iOS and Android experience

 
 
 
 


Supporting both manual and automatic curation with a modular design system

 
 
 
 


Keeping users engaged with a unique “Shout” interaction model

 
 
 
 


Providing a consistent product and brand experience to those who choose web

 
 
 
 


Adding a kids experience with amplified branding and simplified navigation and interaction models