Fitness App Concept
Unlike other main-stream fitness apps, this concept targets ordinary people who need assistance and motivation to work out more and better in their busy lives.
The experience aims to remove intimidation that comes from challenging fitness goals. It rather presents personalized fitness plans and short games that are easily achievable and encouraging. It guides them with many forms of friendly and fun assistance, such as the platform to connect with their friends and family members, carefully curated visual inspirations and music playlists, and sharable rewards and statuses.
As a designer on a team that created this experience, I helped establish the visual design direction, crafted interfaces with carefully planned user experience design, created illustrations and mock-ups, and animated the experience for presentation.