Fitness App Concept

Fitness App – Product Concept

Delivered to Puma as a product concept, this product targets ordinary people who need assistance and motivation to work out more and better in their busy lives.

The experience aims to remove intimidation that comes from challenging fitness goals. It rather presents personalized fitness plans and short games that are easily achievable. It guides users with many forms of friendly and fun fitness assistance.

I helped establish the visual design direction, crafted the interfaces with carefully planned user experience design, created images and illustrations, and animated the experience.


Visual Design
Interaction Design


Sojin Park
Issa Mao
Chelsea Carpenter
Douglas Dauzier


Establishing a personable and human brand voice with a bold and modern look & feel


Presenting a simple landing experience that helps users stay motivated and involved in their fitness community


Providing users with fun and easy-to-access training assistance and tracker


Making the experience more friendly by personalizing and gamifying training


Helping users stay on track with a comprehensive user profile and a level rewarding system


Making the brand scalable and flexible for non-digital platforms