mockuuups_february.jpg

Fitness App Concept


Fitness App – Product Concept

Delivered to Puma as a product concept, this product targets ordinary people who need assistance and motivation to work out more and better in their busy lives.

The experience aims to remove intimidation that comes from challenging fitness goals. It rather presents personalized fitness plans and short games that are easily achievable. It guides users with many forms of friendly and fun fitness assistance.

I helped establish the visual design direction, crafted the interfaces with carefully planned user experience design, created images and illustrations, and animated the experience.

 

Role
Branding
Visual Design
Interaction Design
Illustration
Animation

Agency
Sequence

Team
Sojin Park
Issa Mao
Chelsea Carpenter
Douglas Dauzier

 
 
 


Establishing a personable and human brand voice with a bold and modern look & feel

 
 
 
 


Presenting a simple landing experience that helps users stay motivated and involved in their fitness community

 
 
 
 


Providing users with fun and easy-to-access training assistance and tracker

 
 
 
 


Making the experience more friendly by personalizing and gamifying training

 
 
 
 


Helping users stay on track with a comprehensive user profile and a level rewarding system

 
 
 
 


Making the brand scalable and flexible for non-digital platforms