Visual Designer & Art Director
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The 2015 Future Lions Campaign

 

The 2015 Future Lions Campaign

The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come up with an idea for a product or service for any audience that couldn't have been created three years ago.

As a visual design lead on this campaign in 2015 I created the overall festival theme, called "Make Your Move", and established its visual direction around the theme of "chess". I executed the campaign poster and built its responsive website, while art directing the campaign art and on-site installations.

 

Role

Visual Design
Art Direction

Client

AKQA

Agency

AKQA
( 2014 – 2015 )


 
 
 
 
 
 

Multi-Platform Campaign Experience

A responsive website is accompanied by well-planned on-site and social media campaigns.

 
 
 
 
 

Meticulous Art Direction

I worked very closely with the illustrator, and provided detailed sketches and art direction for the campaign art on a daily basis.

 
 
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Elegant Brand System

The campaign brand is defined by the clean white marvel look & feel, accompanied by unique gold line drawing graphics. The campaign logo and icons used for the website, and all merchandise products utilizes these brand components.