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The 2015 Future Lions Campaign


Future Lions – Campaign Design

The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come up with an idea for a product or service for any audience that couldn't have been created three years ago.

I created the overall festival theme, called "Make Your Move", and established its visual concept with the theme of "chess". I executed the campaign poster and built its responsive website, while art directing the campaign art, marketing videos, and on-site installations.

 

Role
Art Direction
Branding
Visual Design

Agency
AKQA

Team
Felipe Yamaoka
Antoine Christian

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